Keyser Manufacturing Continues as Title Sponsor for 2020 Wild West Shootout


Keyser Manufacturing Continues as Title Sponsor for 2020 Wild West Shootout

Brandon Sheppard claimed the Black Diamond Race Cars Super Late Model championship at the 2019 Keyser Manufacturing Wild West Shootout. (Steve Schnars photo)

The familiar name and logo of Keyser Manufacturing will remain atop the Wild West Shootout in 2020, continuing a title sponsorship agreement of the Jan. 11-19 miniseries at FK Rod Ends Arizona Speedway for the sixth consecutive year.

Coopersville, Mich.-based Keyser Manufacturing will once again lend its name to the mid-winter dirt-track extravaganza in the Southwest. The six-event, racing meet, headlined by Dirt Late Models, has blossomed with Keyser’s backing and is expected to take another step in its upward trajectory in 2020.

“Keyser Manufacturing not only produces top-notch products, but they also go out of their way to give back to racing,” said Ben Shelton, the voice of the Wild West Shootout who recently added WWS event-manager duties to his responsibilities. “Their support of the Wild West Shootout has allowed the event to grow by leaps and bounds over the past several years.

“We just had our biggest Wild West Shootout ever in 2019, and without the support of Keyser Manufacturing this wouldn’t have been possible. Scott Keyser along with Brian and Anna Daugherty are great folks to work with, and they are all true assets to our sport. I’m thankful to have them on board as the title sponsor of the Wild West Shootout once again for 2020.”

The 2020 Keyser Manufacturing Wild West Shootout presented by O’Reilly Auto Parts will pay out over $200,000 in purses over six nights of Super Late Model, USRA Modified and X-Mod racing. Tripleheaders are set for Jan. 11, 12, 15, 17, 18 and 19 at the 3/8-mile oval just outside Phoenix.

More information about Keyser Manufacturing along with their race-winning and championship-winning products can be found at

For more information on the 14th Annual Wild West Shootout, please visit

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